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There Is A Reason We Are So Fond Of Goldmember

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There Is A Reason We Are So Fond Of Goldmember

I cannot tell you how often one of my friends will quote Goldmember at any given opportunity - you only need give him the slightest window and out it comes "I loove Goooold, the look of it the shmell of it". Humans love gold - our obsession with it is biblical - think of Exodus.
"When Moses went up into Biblical Mount Sinai to receive the Ten Commandments (Exodus 24:12-18), he left the Israelites for forty days and forty nights. The Israelites feared that he would not return and demanded that Aaron make them "gods" to go before them (Exodus 32:1). Aaron gathered up the Israelites' golden earrings and ornaments, constructed a "molten calf" and they declared: "These [be] thy gods, O Israel, which brought thee up out of the land of Egypt." (Exodus 32:4)"
Lately I have been loving gold too, specially black and gold. We use gold in our store front, gold on our foil stamps, our boxes are gold, the new silks are woven with gold thread and our atomisers are gold. 
But like these Dieter Mach Six sunglasses, the use of gold needs to be roughly tamed. Too much gold and it is gaudy, not enough gold and it loses it's presence. Less is certainly more but too little is a faux pas - otherwise, whats the use of using gold. Dieter sunglasses sit right on the edge of 'just too much' for much of their hip-hoppy styled glasses - but on the more subdued models like the Mach Six they are near enough to perfection. 
I encourage you to take a look at them on Ebay and to consider picking up one of our more recent silks with gold in it. It would make a perfect combination for any of you heading off to Cannes for a film festival, that perfect amount of bling that gets noticed on a red carpet. For the rest of us civillians, and especially for Australians heading into the winter balls etc, why not consider stepping out with something a little more outrageous and give them something to talk about.