I have been spruiking my little morning swim club for some time now and as it has grown so has the number of products we have developed around it. Over time we have had people turning up asking for product, especially our caps and sweaters with the gold foil. Enough so that I turned to my old friend Raj whom I started the group with, and asked if it were not a good idea to make some product that he could run himself and we could put the money back into a new line of products that specifically sell cold water swimming and early risers. Well, the good news is we are on our way and not that far away from going live on our website with the first range. Keep an eye out on www.balletief.com over the coming weeks.