It takes a lot to get me excited these days, I have seen almost a variation on everything from cut to cloth to colour.

However, this morning I got sideswiped by Anthony Pratt, the Australian cardboard king and scion of the Pratt family dynasty of Australian businessmen, when he showed up in an article that talked of him getting a green card to the USA after pumping more than 700 million into a paper mill in North Carolina.

But none of that sideswiped me as much as his pink jacket embroidered with "Pratt 100% Recycled" . Cor Blimey I almost fell off my chair, what an ensemble. In one fell swoop he became the Willy Wonka of cardboard and all of a sudden I envisaged all these orange minions chanting songs in harmony as they went about their business in North Carolina. 

Honestly, you can't look at this and not think that what you wear matters and can have an impact on others, it certainly changed my morning. 

Talk soon. 

Nicholas Atgemis