As I said to my assistant today as we were working through all the new silks that were arriving, as I explained to him, and by way of looking through the website of a competitor, that what we specifically do that is so different to anyone else that trades in fine silk neckwear, is that we produce so many new silks every year with the looms coupled with the acquisition of so many of their own designs, that what we have become a veritable library of jacquard and printed silks over 17 years. That may seem irrelevant to the average person. But it is not lose on the men and women we serve, people who would like something totally unique that can’t be got anywhere else. We are not dotted with stores around the world, you can’t find us on every riviera, every air port, we don’t send you an email on your birthday. We just keep a very very comprehensive range of silks on hand for when that day comes that you are going to need us. We hope to be there then, and until then. At your disposal, giving you ideas, working with you on new ideas and being open to all your questions. That is what we offer you.
